White label video conferencing compared

White label video means calls that carry your name, logo and domain, not the vendor's. The vendors differ most on price per minute, how far the branding goes and where the data lives.

By RespireSoft. Published 1 November 2026. Prices and product status checked 1 November 2026. 6 min read.

White label video conferencing means you offer video calls under your own brand while someone else runs the servers. Your customers see your logo, colours and domain. They never see the vendor's name. It is how telehealth apps, tutoring sites, coaching platforms and SaaS products add video without building it.

There are three routes: a white label meeting product you resell, an embedded video API you build into your app, and open source you host yourself. This post compares them, with prices from vendors' own pages, checked on 1 November 2026. Where a page did not say, we say so. Prices change, so check the linked page before you decide.

First, decide how much you want to build#

If you want to be live this week, resell or use an embed. If video is the heart of your product and you want your own screens, use an API. If you have a team that runs infrastructure and strict data rules, consider self-hosting.

What "white label" should include#

The label is used loosely. Ask for each of these in writing.

• Name and logo on the join screen, the waiting room and the call itself.
• Colours and font that match your product, in light and dark.
• Your own domain for meeting links, so a customer sees video.yourbrand.com.
• No vendor name in emails, error pages, the browser tab or the footer.
• A way back to your app when the call ends.
• Your own sender address for any invitation email the product sends.
• Data you can leave with. Can you export recordings, transcripts and usage?

A vendor that shows its own logo "unless you pay for the enterprise plan" is not white label on the plan you are looking at.

The vendors, as their pages say#

Whereby Embedded. The pricing page listed three plans in US dollars, excluding VAT. A Free plan, for testing, has up to 2,000 participant minutes a month, a 30 minute meeting limit and only limited white labelling. Build is $10.99 a month with 2,000 included participant minutes, then $0.0042 per extra participant minute, unlimited meeting time and custom branding. Enterprise is custom. HIPAA is a $16.99 a month add-on on Build. Transcription starts at $0.0065 per unmuted participant minute. The page does not say where meetings are hosted. Whereby's separate GDPR statement says European users connect to a data centre in the EEA.

Daily. Its video pricing page lists 10,000 free participant minutes a month, then $0.004 per participant minute for video and audio, dropping to $0.0015 at 50 million minutes or more. Audio only is $0.00099. Cloud recording is $0.01349 per recorded minute, real-time transcription $0.0059 per unmuted participant minute. HIPAA (BAA), advanced firewall control and Advanced Insights are each $500 a month. We did not confirm branding terms from the page text we could read, so ask.

100ms. Its pricing page shows conferencing at $0.004 per participant minute after the first 10,000, with recording at $0.0135 per minute after the first 300, and live transcription at $0.017. Discounts apply above $5,000 a month. The page did not mention branding or regions.

Digital Samba. Based in Barcelona, per its pricing page. Its Embedded plan is "as low as" 0.0026 euro per minute, depending on volume, with 10,000 participation minutes a month on the self-serve developer account. The page lists white labelling and CNAME as factors that affect Embedded pricing, so the branding level depends on your deal. A free product with unlimited calls also exists. The page did not state hosting regions. A search for its pricing also turned up another figure of 0.0040 euro per minute, so confirm which applies to you.

Jitsi. An open source meeting server you can host yourself. Its security page says self-hosting removes the need to trust a third party and that moderation can be limited with strong authentication. You carry the cost of servers, scaling, TURN servers and updates. Hosted Jitsi as a Service is run by 8x8. We could not load its pricing page, so we give no figure.

RespireSoft Meet. This is our product, so read this with that in mind. It is an API plus a ready meeting screen, and a brand profile sets name, logo, favicon, light and dark colours, font, corner radius, a back button and whether to hide Meet's own branding. Rooms made through your API keys all show the brand. A custom address such as meet.yourbrand.com is possible, but we approve it first and set it up for you. Price is $0.00025 per participant minute for calls, $0.004 per caption minute, $0.0009 per recording minute and $0.012 per listener minute of spoken translation, with the first 20,000 participant minutes a month free. Billing is not switched on yet, and prices may change. Calls run on servers in the EU. Rooms hold up to 200 people. SDKs exist for Node, Python, PHP and Go, and there is an embed. A React kit and a headless client for fully custom screens are in preview. See pricing and the white label guide.

What we do not have: a long track record, a published uptime figure, or the compliance certificates of the larger vendors. If you need a HIPAA agreement or a SOC 2 report, ask us first. Calls go through our servers so that captions and recording work, which means they are not end to end encrypted.

Price in practice#

Take 1,000 one hour calls a month, each with 4 people. That is 240,000 participant minutes of audio and video.

• At Daily's list price of $0.004 after 10,000 free minutes, that is about $920.
• At Whereby Build, $10.99 plus 238,000 extra minutes at $0.0042 is about $1,010.
• At RespireSoft Meet's $0.00025 with 20,000 free minutes, that is about $55.

These are plain arithmetic on list prices, not quotes. They leave out recording, transcription, support, volume deals and the features each vendor includes. A cheap minute price does not help if the vendor lacks what you need, and a low rate can hide extras. Add every feature you will use before you compare.

Questions to ask any vendor#

1. Which plan removes your branding, in writing?
2. Can I use my own domain, and who handles the certificate?
3. Where are calls, recordings and transcripts stored? Which countries?
4. Is there a data processing agreement, and which sub-processors do you use?
5. What happens at 10 times my current volume?
6. How do I export my data if I leave?
7. What are the rate limits, room sizes and recording limits?

For privacy questions, our post on GDPR and EU hosted video conferencing goes further. If you are leaving Twilio Video, see Twilio Video alternatives, and for the wider API field read best video call API.

Build, buy or host#

Buy an embed when speed matters and your branding needs are modest. Use an API when video is core to your product and you want your own screens. Self-host only when you have people to run it. Many teams start with an embed and move to an API once the product proves itself, so avoid choosing a vendor that makes leaving hard.

Questions people ask#

Is white label the same as an embed? Not always. An embed puts a vendor's call screen in your page. It is white label only if the vendor's branding can be removed.

Does it cost more to remove the vendor's logo? At some vendors, yes. Whereby shows full branding on a paid plan and limited on free. Always read the plan table.

Can I use my own domain? Often on higher plans. Ask about certificates and who owns them.

Is open source cheaper? Only if your time is free. Servers for video use real bandwidth and need monitoring.